Page 42 - FINAT Yearbook 2011

A4: household products
Skanem Skurup AB, Sweden for Sun
A6: cosmetics
Etisan Etiket, Turkey for Cortex Herbal Therapy Shampoo
A very attractive “no
label” look label. The
basic printing techno-
logy is flexo with the
addition of cold
foiling and a screen
embossing with an
added sparkling
pigment. The result is
a tactile feeling which
really brings this label
to life. The jury liked
the delicate colouring
of the flower petals
contrasting with the
centre of the flower
and the sweeping lines encompassing the product name. The cold foiling gives the label a definite “lift”.
A7: phArmAceuticAl
Universal Print Systems, India for Himalaya Eyecare
An important characteristic of a pharmaceutical label is the ability to read the very small print which normally includes
dosage
information
relating to the
contents.
This label
meets that
criteria
extremely
well, the small
type face is
printed very
well using UV
flexo. The orange colour adds interest as does the silver foil logo. The ability to achieve a good solid and small type reproduction is not easy and this has been accomplished very well.
A8: security
Securikett Ulrich & Horn GmbH, Austria for TÜV Car Plate
The good test of a security label is that it is difficult to replicate. This label uses a combination of flexo, screen and digital printing to achieve the printed result. Add to this the complex die-cutting procedure and the fact that all the operations are carried out on the reverse side of the film, gives the label optimum protection to outdoor conditions. A special foil is used to prevent corrosion. All these procedures would make it very difficult to produce counterfeit copies.
A9: booklets
Skanem Introl SA, Poland for Oriflame Booklet
It is getting more difficult to
fit information onto normal
single sided labels. This label overcomes this obstacle by
producing a six page booklet
with all the required
ingredients information in
addition to more than 30
languages describing the
product. All of this has been
achieved by over printing a
red background in gold on a
filmic substrate whilst keeping the
text legible using a combination of letterpress and offset litho printing techniques. The use of gold foil on the “cover” gives the label a luxurious look. The swirling background design breaks up the monotony of the solid red.
Kosangas:
The quality of the flexo printing is very good with the holographic
substrate adding depth to the label. The contrast of the
silver substrate, the deep blue back-
ground and the red Sun logo gives an
almost 3D effect. The white bordering to the type makes it stand out more
clearly. We particu- larly like the dot
structure of this entry.
A5: industriAl products
Skanem Hobro A/S, Denmark for Kosangas
42
A straightforward screen printing job which has high light fastness and is weather resistant. The opaque white film substrate gives the label strength so that it lasts for several refills of the cylinder. The white border defines the edges of the label and separates it from the cylinder which is the same colour as the label. Lamination gives the ultimate resistance to weather conditions.
FINAT YEARBOOK 2011 |