Page 40 - FINAT Yearbook 2011

results finat label competition 2011
The 31sT FINAT LAbeL CompeTITIoN eNTers The reCord books oNCe more
This year FINAT received a record number of entries which, coupled with a higher than average quality level, made the selection of the eventual winners very difficult. Consequently there are many more Highly Commended awards this year. In the Sets of labels there are three joint Category winners (a first in the history of the competition).
The ‘Best in Show’ and the ‘Marketing/ End-uses Group winner awards go to Collotype Labels USA for its “Kenwood Artist Series label. The judges were impressed not only by the technical excellence of the label but also by its artistic appearance. Using the offset litho process along with delicate foiling. “This label is technically excellent with an almost ethereal look replicating the skin tones of the subject with great delicacy” said Tony White, Chairman of the judges. “It has an almost “old fashioned” appearance evoking the early days of theatre. The dramatic look of the label is enough to grab the consumer’s attention on the shelf”.
The judging panel included well known industry experts from Turkey (Murat Sipahioglu), Switzerland (Ferdinand Rüesch), Italy (Emilio Gerboni) and the United Kingdom (Tony White, Chair- man), including a packaging design expert from The Netherlands (Lianne van den Berg).
This year a label with an unusual design and die-cut shape caught the eye of the judges who rewarded it with a special “Jury Award”. The printer is The Marzek Group from Austria with the Hirschmugl label which, when applied to a bottle, gives the appearance of a coiled snake with its head and tail prominent. “The combination of the unusual die-cut shape and the glitter
(From left to right: Ferdinand, Murat, Tony, Lianne and Emilio)
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pigmented ink stopped us in our tracks” continued Tony White.
The trend towards the increasing number of entries for the Marketing/ End-uses Group continues with more than 200 entries received this year.
The Printing Processes Group winner is Pago International from Switzerland for Just Malve – Mauve Bath, a delightfully delicate label which highlights how good UV letterpress can be. The subtle design gives the label a very feminine appeal.
The Non-Adhesive Group is won by Stratus Packaging from France for a really well printed flexo sleeve for
“Soupe à l’oignon”. The onions look real and the result on a PVC film is outstand- ing. There were more entries for the sleeves category than in previous years.
A device for holding important rescue data for cars is seen not only as a new application, but also as an important contribution for shortening the time
for rescuing people trapped in a vehicle accident, possibly a life saving contribut- ion. Simple but effective this “Safety Bag” holds all the rescue data sheets for the type of car being driven. Printed by the Schreiner Group from Germany, and winning entry in the Innovation Group, this shows how the humble label can impact on emergency situations.
FINAT YeArbook 2011 |