Page 38 - FINAT Yearbook 2011

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finat’s pr campaign
tarGetinG the Food and beveraGe industrY
In 2010 and 2011, FINAT is targeting the food and beverage trade media as special target for its PR campaign. Under the professional guidance of our new PR agency Duomedia from Belgium, a series of press releases and articles has been issued in the course of the past 12 months, and after the Beverage Labels Forum on the occasion of Brau in Nuremberg, FINAT took part in a multi client press conference held at the occasion of Emballage in Paris at the end of November. The campaign has been on-going in 2011 with a series of features arranged for food and beverage trade media such as Drink Technology & Marketing (UK) and Alimentos & Tecnologia (Spain). Extracts from an interview with Mike Fairley in the Spanish magazine.
There can be little doubt that the food and beverage markets are two of the more dynamic sectors for the label industry, particularly in the world’s most developed markets where organized retailing is increasingly tending to dominate volume sales of goods.
Self-adhesive labels, because of their wide range of different adhesives, face materials, in-line added-value printing and converting capabilities, quick change-over possibilities on packaging lines, etc., means that they are seen as particularly flexible and adaptable for shorter runs on more and more products, offering enhanced marketing and promotional requirements, special offer leaflet label or other solutions that brand marketers require in today’s competitive retail world.
new potential for food and beverage producers
The evolution of digital electrophotographic printing of self- adhesive labels for smaller food producers and wineries has also opened up the potential for quality colour printing for the labelling of jams, preserves, honey, wines and other products to new generations of food and beverage companies.
Another particularly interesting evolution for the food industry has
been the development and usage of newer types of self-adhesive labels that are now able to keep food fresher for longer, extend
shelf-life in store, detect certain kinds of pack damage, prevent
food from deteriorating, absorb moisture in soft fruit packs,
change colour to indicate temperature changes, or even detect bacteria or microbial deterioration.
Source: UPM Raflatac/ SCA/AWA/FINAT
Certainly changing legislation has increasingly posed the food industry with ever more challenges and responsibilities on food quality, safety and traceability in the supply and usage chain,
as well as to better manage shelf-life and environmental conditions in food retailing and to provide a clear visual guide of ‘food freshness’ for consumers.
smart active and intelligent labels
Already, smart active and intelligent labels with monitoring capabilities are being used for time and temperature monitoring of cases, boxes and pallets in the food chain, while the first generations of freshness indicator, anti-microbial and other types of smart-active and smart-intelligent labels and tags for the food industry are now coming into the market place.
New generations of smart active labels already in develop- ment will go much further, with additional sensing features incorporated into them for detecting a wider range of gases, bacteria, or microbial spoilage, carbon dioxide, humidity
Highly Commended winner Etisan, Turkey in the 2011 FINAT Label Competition, category A3, food products for Sensations Hazelnut Milk Chocolates
Finat Yearbook 2011 |