Page 39 - FINAT Yearbook 2011

Highly Commended winner Salzmann AG, Switzerland in the 2011 FINAT Label Competition, category A3, food products for Suttero Sutters Original Appenzeller Bureschüblig
changes, oxygen scavenging, moisture or odor absorbing, vibration detection, etc.
Volume sales, whether of food or beverage products, through hundreds or even thousands of retail outlets also means major changes to the logistics of distribution, major warehouse facilities, re-packing into case and pallet loads, cool
chain transport, processing plant to store initiatives and much more – all in turn having an influence on label production and usage.
Many types of smarter self-adhesive labels have been introduced for tracking and tracing in the food and beverage supply chain, from conventional bar codes, through datamatrix codes to RFID labels and tags.
as Colorado Native, now have a Snaptag or QR (Quick Response) code on the label which reacts with a mobile phone to take the drinker to a website for further information on the product or, with Snaptags, to enrol the drinker into a social networking community. Drinking is largely a social activity, and any new label developments that further encourage this networking, social drinking and interactivity, are expected to continue to grow rapidly.
self-adhesives - a source of
innovation and creativity
“I have been writing and talking about
labels for some 30 years now, and the
innovation and creativity of label
producers never ceases to amaze me. In
particular, self-adhesive label solutions
have continued to evolve and solve more
and more problems and applications. In the 1980s it was the development of self-adhesive labels for the variable informa- tion printing of thermal labels that enabled the retail price- weigh and scanning checkout revolution.
In the 1990s the industry saw the introduction of digital design and artwork technology, computerized printing plate product- ion, electronic proofing and more advanced press technology that changed that way the labels can be created and produced. More recently, the self-adhesive label industry has been able to introduce shorter-run printing capabilities that use digital printing processes, as well as the advances in smart, smart active and intelligent labels that have already been mentioned.
“the label industry has more to offer”
Labels are at the forefront of marketing, displaying, identifying, selling, informing, and interacting with consumers. Their role is probably more important today than it has ever been and will undoubtedly continue to grow. Self-adhesive labels have a dominant role to play, offering more materials, adhesives, in- line printing and converting, etc., solutions than any other type of label.
Ideally, label producers need to talk more to food and beverage marketing, product management, brand owner, etc., personal, so as to effectively develop new, added-value, problem solving, environmental, brand protection and smart solutions for the future. The label industry certainly has more to offer.
beverage label trends
Outside of food, the major retail groups have also become the leading sellers of beers, wines, spirits and soft drinks, again leading to own brand drinks marketing and new ways of promoting, marketing and selling goods through product and shelf-edge labels. Developments include tactile labels, socially interactive labels, colour-change labels, neck and collar labels, clear filmic labels, reactive labels and much more.
Today, self-adhesive labels have taken a substantial part of the wine labeling market. Why? Well, white wines and sparkling wines that are placed in chill cabinets and ice buckets today need labels that stay on and remain pristine in the presence of water or condensation. Self-adhesive labels can have face material and adhesive characteristics to withstand such demands without the labels floating off or wrinkling.
Carbonated beverages on the other hand need labels that expand with the bottle due to changes in temperature or handling, so labels may be film-based self-adhesive or wrap- around, or even shrink or stretch label materials. Contoured bottles however, need labels that will shrink and conform to the bottle shape – usually through the application of warm air or steam after the label has been applied so as to make it shrink to the contour shapes and fit tight on the bottle.
As for beers, there are a number of label trends that have been developed to enhance their sale and usage. Labels may have tactile features built-in during printing or varnishing to give a raised feel or image when holding the bottle. Some beers, such
Category B Winner Collotype, Australia in the 2007 FINAT Label Competition for St. Arnou Premium Blonde
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Finat Yearbook 2011 |