Page 14 - FINAT Yearbook 2014

EQUIPPED FOR THE FUTURE
FINAT’S ROADMAP FOR SUCCESS
IN A CHANGING WORLD
What use is an association if it doesn’t map out the path which will lead its members securely into the future? With this basic question in mind, the Board embarked on a strategic planning journey which covered the last part of 2012 and most of 2013. Taking FINAT’s Member Survey 2012 as its starting point, the journey was broken down into different stages and concluded with a detailed roadmap or a new expedition aimed to reach 5 strate- gic ambitions for the coming years. Here’s your FINAT Member Tour Guide for 2018!
STAGES OF THE STRATEGIC PLANNING JOURNEY: FROM A TO BETTER
Like in any navigation system, to plan the roadmap from origin A to destination B has two critical elements at either end of the trip. A parallel can be made with a Dutch public service website called “From A to Better” designed to inform the public about upcoming road works and closures, to help them avoid congestion and plan their journey in such a way as to minimise delay.
STARTING POINT A: MISSION AND VALUE PROPOSITION
No matter what happens in between, each journey has a beginning and an end. In the context of strategic planning for
FINAT, the beginning is our organisation’s mission: what was the original objective of FINAT, our business idea, our value proposition? And: are these still valid given the current circumstances?
As this reflects the core reason of our existence, the Board spent a long time to assess FINAT’s mission, target groups and value proposition. Apart from the Member Survey of 2012, the Board dedicated two special sessions at the end of 2012 and beginning of 2013 to do self-assessment (see Yearbook 2013), taking stock of our internal strengths and weaknesses, evaluating the successes and failures of our previous strategy cycle (2009 – 2013), redefining our value proposition for the three principal stakeholders (label converters, suppliers to the label industry, and the national label associations in Europe), and finally, looking at the scope of FINAT. This resulted in a redefined mission statement and value proposition.
MISSION: EXPANDING FINAT’S SCOPE BEYOND SELF- ADHESIVE; CONCENTRATING OUR VALUE PROPOSITION FINAT was founded in 1958 as the European association to promote the development of a young and dynamic new technology, called ‘pressure sensitive’, which had recently crossed the Atlantic and which demanded a strong international platform in Europe.
In the meantime, the technology, now commonly called ‘self-adhesive’ here in Europe, has become well established, a network of national label associations has emerged and market and technology changes have led many label printers to diversify their product portfolio towards printing and packaging markets, using existing and adjacent technology.
It is therefore only natural that FINAT is taking the following steps:
1. Expanding our mission and scope by also embracing ‘adjacent’ narrow web technology in the domain of product decoration and identification. ‘Self-adhesive’ will remain the core reason of FINAT’s existence but our programme
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FINAT YEARBOOK 2014 |