Page 54 - FINAT Yearbook 2015

WINNERS FINAT LABEL COMPETITION 2015
THE 35th ANNUAL FINAT LABEL
AWARDS CROSSES NEW FRONTIERS
The FINAT Label Competition continues to attract new companies and countries providing an added impetus to the 2015 edition. Entries were received from Argentina, United Arab Emirates and Hungary and we welcomed several new contenstants to the ever increasing portfolio of high quality entrants. The number of entrants increased slightly over last year to 260 from 45 companies representing 25 countries. A new Group, Digital was introduced this year for the first time to recognise the significant part that digital printing is playing in the narrow web industry. Three categories have been included to cover the main digital printing technologies, solvent toner, dry toner and ink jet.
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The judges Murat Sipahioglu, Steve Wood, Tony White, Efe Gencoglu, Rik Olthof
pre-press through printing to finishing. A worthy Best in Show winner.
The Marketing – End-Uses Group Winner is Collotype Labels North America Wines & Spirits, USA for “Dream No. 7”. What a delightfully complex looking label with hidden depths. This label has an almost abstract appearance with non-descript shapes “floating” throughout the ever changing background colours. The stark white, screen printed label title and the subtle complex embossing gives this label a definite quality lift. The different levels of varnish add depth to the final result which is printed in 7 colours. This was a close contender for Best in Show.
The Non-Adhesive Group Winner is Forlabels S.A., Greece for “Gods and Godesses Ouzo”. A neat little sleeve digitally printed in 5 colours on PET film. Just in case your knowledge of Greek mythology is lost in the mist of time (or the ouzo affects your memory banks) each sleeve has the name of the god/ goddess that is represented in the illustration. A really nice result with a fun element to the final sleeve.
The Innovation Group Winner is Tobias Ihmor (Tovenca AG), Swizerland for “Cyro-Etiketten”. The label is designed to fit into a system for the cryogenic storage, preservation and handling of biological samples. The
The diversity of applications never ceases to amaze the judges each year and this year is no exception with 81 entries winning awards including a Best in Show and a special Judges award.
The judges commented that the quality level, in general, has improved with fewer entries being rejected for mis-register! This made the selection of the category and group winners all the more difficult. Many of the designs can be described as adventurous and eye-catching which indicates that brand owners are using more visual approaches to attract impulse purchase customers.
The “Best in Show” and the “Printing Processes Group Winner” awards goes to Collotype Labels, Italy for the “Americano Gancia” label. The judges awarded the maximum number of technical points available to this label. This is a true combination label produced in 10 colours using flexo, screen, offset litho, cold foil, hot foil and varnishing all in a single pass. The design is clean and bright and the gold foil is very well executed with the gold type faces and medallions very, very legible. The finished result is testament to the amount of control required throughout the whole production process from
FINAT YEARBOOK 2015 |