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Brands are constantly looking for added value and partners who share their passion. Strong relationships with brands are built by understanding precisely what they need, paying attention to the smallest details, and through introducing new techniques that can save time and money whilst improving their product offering.
This Webinar provides participants an insight into the techniques used to ensure that brands connect with their end user on a multi-sensorial, often sub-conscious level that drives loyalty. The techniques discussed in this webinar are relevant to all sizes of brands – local or global, and are absolutely essential to their growth.
Chris Ellison
Thursday, 27 August: “The Impact of Good Colour Management” by Marcus Ruckstädter, Sales Director at EU Zeller + Gmelin
Marcus will look at why on site colour management is needed to reduce downtime and increase uptime; and how to understand customer as well as brand demands and their key drivers. Also the current challenges, along with the associated costs, printers and converters are will be addressed in the presentation. He will also detail possible solutions based on technology, not the human eye, and process driven financial and customer retention benefits.
Thursday, 26 November: “Direct Print - A Threat to Pressure Sensitive?” by Corey Reardon, CEO of AWA Alexander Watson Associates
Corey will expand on potential threats to the label market such as digital heat transfers onto bottles, replacing self- adhesive and competing with allied technologies such as sleeves and IML.
“We believe these are subjects our members are keen to get a better understanding of. It will help them to investigate further what the possibilities are for them, now and in the
future. Individually or collectively, the information can make a significant difference to the direction an operation takes both in terms of investment and customer development. We look forward to seeing how members use the knowledge to make real changes to the performance of their businesses,” adds Chris Ellison of OPM Labels and Packaging, who is the FINAT Board member responsible for new technology awareness. “In tandem with the Young Managers Club webinars, we are building a nice stream of new FINAT knowledge sharing activity, all created to support members on their path to success and profitability.”
More information on the upcoming Technology Webinars will be available on the FINAT website on www.finat.com/ Events/Calendars/Calendar-of-events. All Technology webinars will start 2.00 hrs. PM CET, and are free of charge for FINAT members.
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FINAT YEARBOOK 2015 |