Page 21 - FINAT Yearbook 2015

advantages of the respective solutions in terms of marketing
possibilities, total applied cost, investment, sustainability, etc.;
• A second panel featuring leading end-users featuring Reckitt
Benckiser (household products). L’Oréal (cosmetics) Lego (toys) and G3 Enterprises (wine) all facing the choice how to best present and sell their product on the shelf suing the right labeling and package printing technology;
• A first outlook into the ‘disruptive’ new technology of printed electronics by the UK’s Centre for Process Innovation (CPI).
• An eye opening demonstration of how information technology is connecting the real and the virtual world and how this will
transform packaging and labels into ‘interfaces’. According to packaging innovation consultant Mike Ferrari, the battle now goes beyond the Shelf. The Shopper Journey has three parts: retail shelves, eCommerce & Social Media.
• The closing keynote by world famous balloonist Bertrand Piccard, one of the descendants of the Swiss dynasty of hydronauts, aeronauts and explorers, among whom one of the founders of the nearby Oceanographic museum.
• Of course the programme allocated slots to the regular overviews of the ‘hosting’ (French) and European label markets by the French national association UNFEA and FINAT, as well as the annual awards, including the FINAT Label Awards and the new FINAT Recycling Awards.
The glamourous environment of Monte Carlo (one week after its Formula 1 race) once again offered excellent learning and networking opportunities, of which the photo summary on these pages gives a nice impression.
An extensive report of the FINAT Congress 2014 was published last summer, and a video impression can be viewed on FINAT’s internet channels.
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digital ink jet printing solutions for individual printing on flexible substrates or production of small editions
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FINAT YEARBOOK 2015 |