Page 32 - FINAT Yearbook 2011

industry concerned about severe pressure on raw materials
self-adhesive label sector
back to pre-crisis volumes in 2010
Demand for self-adhesive label materials in Europe has continued its strong recovery in 2010. From the all time lows recorded at the peak of the global financial crisis in mid 2009, demand returned to pre-crisis levels in the course of 2010. Last year, an overall volume of around 5.7 bln. m2 was recorded, an increase of 11.4% compared to 2009 and 3.5% above the level recorded in 2007, the year before the collapse of global financial markets. Based on initial results for 2011, growth of labelstock demand has returned to more modest levels compatible with the longer term trend, and with (South)East Europe and filmic roll label demand as most important drivers.
The figures are based on data collected by an independent market research agency from 12 leading manufacturers of self- adhesive labelstock. The statistics cover the deliveries into 30 countries in the wider geographic area of Europe. For these markets, the participating companies represent an overall market share of over 90%.
solid recovery paper rolls,
acceleration filmic demand
Underlying the growth in 2010 was the strong 9.5% recovery of the demand for rolls of paper based label materials, represen- ting some 70% of total demand for self-adhesive label materi- als. Exceeding this growth, however, was the increase in demand for filmic roll label materials (PE, PP, others), which amounted to 15.3% over the previous year.
filmic labelstock demand, an ever increasing share of the self-adhesive pie
Filmic materials thus resumed their rise in the share of European self-adhesive materials demand. With a total consumption of 1.36 bln sqm. in 2010, the size of the European market for filmic self-adhesive roll label materials was more than 3.5 times its size
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finat Yearbook 2011 |