Page 19 - FINAT Yearbook 2011

Tarsus - especially Labelexpo. ‘Thanks especially to Taco Zevenbergen, we will enjoy improved visibility in Brussels this year - and Marketing Committee participants are already signed up to promote FINAT membership at the show’, continues Jakob.
‘At Board level, too, Thomas Hagmaier (Hagmaier Etiketten) and his team are directing the thrust for new FINAT members via the Membership Committee, and are currently working on a formal strategy for communication in pursuit of that aim’, Jakob concludes.
finat congress: reflecting, directing, and promoting change
The Congress Planning Committee is an established sub-committee of the Marketing Committee, and it has been chaired by Noel Mitchell (UPM Raflatac) for the last five years. While Noel considers that his committee’s achievements are best judged by others, he believes that: ‘the congress planning team’s approach has ensured that the standard of presentations at Congress has improved year-on-year. Congress format has also changed somewhat to leave more time for networking - which, in general, has been appreciated.’
Noel also wants the Congress content to be ‘of real interest to members - not because it is industry-specifically- related, but because it is inspirational. The three-hour workshops now a feature of the Congress opening day as an alternative to the golf match are proving popular. They are full of creative thinking! And remember this year’s Congress theme - change. Change is a real opportunity to innovate.’
The Congress Planning Committee is also taking into account, in its forward planning, the fact that FINAT converter members are more and more becoming part of the overall product decoration
Noel Mitchell
industry -- no longer uniquely providing self-adhesive labels, but providing a one- stop narrow-web shop.
Additionally, Noel observes: ‘It’s important for Congress to reflect FINAT’s role in steering environmental legislation in Europe. This may well expand into a global context. Our Young Managers Club is also reaching out to others - in this case, the new generation of managers in our SME converter companies. They truly represent the future of our industry.
success depends on ‘excellent co-operation’
‘While the national label associations in Europe are very strong and provide invaluable “local” support for their members, FINAT, and especially the annual Congress, can offer broader access - in terms of global contacts, environmental thinking, regional and global legislation, and so on. In this context, FINAT can become the “father of the family”.
‘Congress planning depends very much on excellent co-operation between the
CPC, the local label association jointly hosting the event, and, of course, the secretariat, whom we must thank for their extraordinary efficiency in the day- to-day administration.’
new directions for finat pr
The Marketing Committee’s PR Sub- committee is chaired by Niklas Olsson (Flint Group). In the past two years, it has made significant changes, both in its ‘working team’ and in its approach to media. Now handling FINAT’s media relations is DuoMedia, an international PR consultancy with a specialism in labels and packaging. Working with the PR Committee, DuoMedia has developed a new, non-commercial, ‘open forum’ approach to making the self-adhesive label industry better known, by reaching out to end users in different arenas (such as the global beer exhibition, Brau Beviale), and providing valuable neutral support for FINAT member companies’ commercial PR initiatives.
new strategy sub-committee: ‘thinking about the future’ The Marketing Committee’s new Strategy Sub-committee is dedicated to
Niklas Olsson
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finAt YeArbooK 2011 |