Page 14 - FINAT Yearbook 2019

6. STRONG POSITIONING
The scope of our presence on the internet has broadened over the years and apart from the recorded webinars, members and external visitors can access an increasing portfolio of videos covering various topics such as interviews with the winners of FINAT Awards, animated instructions for our FINAT Test methods as well as an animated video explaining our liner recovery programme. The new ‘FINAT Community App’ that is used for the ELF, can also be used to access all FINAT’s channels at all times while travelling, throughout the year. Our goal is to turn this app into the ‘FINAT Hub at your Fingertip’.
Speaking of positioning, apart from being the point of contact between the industry and European authorities and stakeholders, FINAT is also regarded as informal leader of the global ‘L9’ association platform connecting the 9 leading global label associations. In November last year, a FINAT delegation was present at the annual meeting of the L9 hosted in New Delhi by the hosting Indian association LMAI, in conjunction with Labelexpo India and it is great to see how the label association community worldwide is becoming increasingly professional. In Europe, the National Associations Board was one of the catalysts of the #LABELicious campaign and we look forward to expand this network, now that we have reconnected with the Danish Label Association.
Ladies and Gentlemen, that brings me to the end of this annual report, but not until I have expressed my thanks to our longstanding partner Tarsus, the umbrella that brings together Labels & Labeling, the Label Academy, the Labelexpo shows and Label Summits across the globe. Our partnership is firmly embedded in the Labelexpo Advisory Board that was created to jointly look after the quality and programming of the event.
This year, our 60th anniversary coincides with Labels & Labeling’s 40th, so together we account for 100 years of label history. I am looking forward to celebrate our joint anniversaries on the occasion of Labelexpo Europe at the end of September.”
The 6th and final star concerns the
positioning of our association. As I mentioned
last year, associations are no longer a closed
shop. In the modern world, they are open
platforms competing for the attention of their target audience via multiple channels. In today’s world of fake news and privacy concerns, associations have to earn a reputation as authentic and competent bodies, reaching out to their audience via relevant news stories, and actively engaging in communications through the online media. The FINAT Board and Marketing Committee therefore decided last year to terminate the PR and Marcom partnership between FINAT and Brussels-based PR agency duomedia at the end of last year, and ‘insource’ our marketing and communications back into our own organisation.
strong positioning
14 | FINAT YEARBOOK 2019
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