Page 45 - FINAT Yearbook 2015

Self-adhesive?’ e-modules covering
the versatility of the label industry.
• Need to know more about
sustainability and recycling solutions? Go online to the special section on the FINAT website!
• Looking for literature references on specific topics relevant to a particular aspect of self-adhesive technology? Go to the on-line FINAT Library presently containing over 500 articles broken down into more than 30 categories and no doubt you will find something that answers your question! Each month, new articles are added to the library.
• In need of the pdf version of FINAT’s Technical or Educational Handbook? The Members Area is the virtual marketplace to go.
• Looking for up to date market data and trends? Download your copy of the latest FINAT RADAR or summary of the annual FINAT Labelstock Statistics.
More and more members discover these online benefits, so why wouldn’t you? The content is available free of charge for all employees of member companies, all accessible once a personal profile has been made. This is very easily done, by entering your own office e-mail address on the login page (the system will recognise the company domain name). After this you can set up your
own password and complete and edit your own profile. Join the present FINAT in-crowd of more than 400 companies and over 1000 member company employees who have already registered their FINAT profile!
In case you need assistance do not hesitate to contact the FINAT secretariat for guidance on how to register.
FINAT WEBSITE: NOW THE MAIN SOURCE OF NEW MEMBERS
All of these efforts have resulted in an increased number of visitors of FINAT’s main website, of which the traffic increased from 2100 in 2012 to almost 3000 visitors per month on average at the beginning of 2015. Since last year, industry players can apply for a FINAT membership via the website. This has been so successful that now most new members are gained from the website! This is even more reason for current members to go online and not only benefit from all the content and virtual networking, but also to optimize their online exposure as FINAT member by making sure their company details on the FINAT website are up to date.
The association issues its bi-weekly e-newsletter FINAT Labelling News Online (circulation to more than 1500 addressees) and regular direct mailings to members to inform all on the latest
news, events and developments. In case you do not yet receive the e-newsletter, you can subscribe via our website, www. finat.com or make sure to follow FINAT on Twitter (@FINATcom).
CONNECTING WITH THE WIDER LABELLING COMMUNITY: USING LINKED-IN AND OTHER SOCIAL MEDIA
FINAT not only offers online knowledge, but also online networking. Discover the FINAT LinkedIN group, which has now grown to a community of almost 2000 industry players (members and non-members alike). If you have a burning question on labelling, looking for expertise, would like to connect with peers in the industry on pending general topics, or maybe have a job vacancy, this group will provide you with the input and answers you need.
FINAT has also been making more use of other social media like Twitter and Facebook as well as YouTube to share and visualize the FINAT activities on-line.
So, FINAT is out there, join us and discover all the benefits you are entitled to!
We always welcome your input and feedback so make sure to tell us what the association, as the leading international resource for knowledge, information, best practice and inspiration, can do for you!
FINAT AS ONLINE THOUGHT LEADER
Of course FINAT strives to be the internationally recognised source of knowledge, networks and information strategic to success of label businesses. After the increase in offline and online clippings in 2013, another increase last year shows, that the industry media is also picking up on this vision. The infographic on page 46 shows the high number of coverage and the total audience reached by the efforts of our PR agency, Duomedia.
FINAT has published press releases, featured articles and opinion pieces, testimonials, videos and images, blogs and tweets on topics such as market trends, industry trends (on innovation and benefits), regulatory, sustainability and recycling and association and event related items. Even some high end articles on the congress, recycling, market trends, a technical report and the FINAT Radar were picked up by industry media. With a coverage in Europe (54%), USA (31%) and Asia/Pacific (14%), FINAT proves to be an internationally recognised source.
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FINAT YEARBOOK 2015 |