Page 18 - FINAT Yearbook 2015

RETROSPECT FINAT CONRESS 2014, MONACO
WINNING STRATEGIES FOR
THE LABEL INDUSTRY
As THE Forum for the label industry, the FINAT Congress has always served as the vehicle for knowledge exchange, networking and inspiration among current and future label business leaders, suppliers, analysts and observers of the self-adhesive supply chain. In the transition to the new format of the event to be introduced in 2015, the 2014 edition marked the first step in its gradual transformation to create more room for interaction and dialogue on high-level issues relevant to the future of the self-adhesive and adjacent narrow-web decoration and ID technology.
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The 2014 FINAT Congress, held from 5 - 7 June in Monte Carlo, carried as its theme “The Battle for Shelf Appeal – Winning Strategies for the Label Industry”. The battle to catch the eye of the consumer increasingly also translates into a battle for the most attractive yet cost effective product decoration solution. In order for label printers to stay on top of their game, they not only will need to be aware of the trends and developments in their own area of competence, but also what is driving the possible alternatives.
The 2014 programme aimed to fulfil this need. Highlights of the programme included:
• The opening keynote presentation by Cartils, one of the
leading international brands consultants, about the latest trends and developments in product decoration and branding on the shelf;
• A panel discussion bringing together representatives from alternative application technology providers Avery Dennison, Krones and Karlville on the comparative
FINAT YEARBOOK 2015 |