Page 71 - FINAT Yearbook 2012

Between April 2011 and April 2012, FINAT counted 620 hits in online publications/websites, with major peaks after the Congress / Label Awards and Labelexpo. This works out at more than 50 hits per month. When it comes to print, FINAT received 166 pieces of coverage:
•At an average circulation of 4,000 and three readers per publication, FINAT’s activities have been exposed to 1,992,000 readers in print alone
• Half of all printed coverage is highlights eg coverage in an article
that’s a minimum of one full page,
right up to seven pages
•These highlights (83 pages) at an
average of € 4,000 per page amounts to an equivalent advertising spend of € 332,000
•10% of print coverage appeared in food and beverage publications
Beyond the numbers, we’d like to take this opportunity to say that we truly value our partnership with duomedia. The agency has delivered on its promises, and put FINAT on a stronger footing.
Finally, a quick reminder that, like all aspects of FINAT, the PR programme is here to serve the membership. If you have a story you want to tell, or an issue you’d like us to publicize, please contact Lut Verschueren at lut.v@duomedia.com. We’re always keen to discuss new ideas on promoting FINAT and its members.
“FINAT’s role is to promote the interest and expansion of the self-adhesive industry, with PR as a central strate- gic focus. Our outlook is to even promote this outside our own industry. This objective is met through
the very close cooperation between duomedia and FINAT’s PR-subcommittee.”
Jakob Landberg (Nilpeter)
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FINAT YEARBOOK 2012 |