Page 52 - FINAT Yearbook 2012

FINAT STATISTICS
SLOWDOWN IN LABELSTOCK DEMAND RECOVERY IN 2011
Demand for self-adhesive label materials in Europe slowed in the second half of 2011 in the face of the growing economic uncertainty associated with the government debt crisis..For the year as a whole, European labelstock demand decreased by 0.6% to 5.6 billion square meters after a strong, double-digit recovery in the preceding year. Although the Euro crisis continued to cast a shadow over general business development in 2012, the first quarter saw a modest return of business confidence among label printers, materials suppliers and equipment manufacturers.
Data for the FINAT labelstock statistics are collected by Stratus Panteia, an independent market research agency from The Netherlands. They cover the ten leading European materials suppliers for a total of 30 European countries including Russia.
Although demand in 2011 remained behind the 2010 volumes, it should be stressed that annualised growth rates were on a downward trend after their post-credit-crisis peak of more than 15% in mid-2010. Although the first quarter of 2011 continued the positive year-on-year growth rates recorded in the previous year, demand growth dropped below zero in the remaining quarters. Overall, demand for the year as a whole remained 1.9% above the pre-crisis levels recorded back in 2007.
FILMIC ROLL LABEL GROWTH TEMPERED OVERALL SLOWDOWN
With the exception of -0.3% recorded in Central Europe (DACH countries plus the Benelux), demand for filmic roll label materials grew in all regions, especially in Southern Europe (the countries bordering the Mediterranean Sea: +3.5%). With Central Europe being the largest consumer of these materials, filmic roll label demand growth for Europe as a whole remained modest at 1.3%.
FILMIC ROLL LABEL MATERIALS DEMAND REACHING THE 25% BENCHMARK SHARE
With filmic growth continuing its longer-term growth trend, and growth in paper roll materials remaining stagnant in 2011, filmic materials increased their share of the labels market to almost 25%. With nearly 70% of self-adhesive materials volumes consumed in Europe, however, paper roll materials continue to hold the vast majority share. The growth of filmic material demand did not come at the expense of paper roll labels: that was caused by a significant drop in sheet label- stock demand.
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FINAT YEARBOOK 2012 |