Page 40 - FINAT Yearbook 2014

‘Where can we innovate?’ that effectively introduced the first workshop on the programme, centred on business model innovation. The workshop was lead jointly by Dr Stephan Jung (AT)
from Gamma Capital Partners and the New Design University, Vienna, and Mag Ilse-Maria Klanner (AT) from Vienna Wirtschaftsuniversität’s Institute for Entrepreneurship and Innovation. They defined a business model as ‘the rationale of how an organisation creates, delivers, and captures value.’
Leading companies around the globe recognise the need to rethink their business models to reflect the current environment, and the workshop leaders took the participants through the process of ‘sketching’ a business model canvas. By identifying the structural segments – customers, offer and needs, infrastructure, and financials – and the key trends, market forces, macroeconomic and industry forces that impinge upon them, different approaches to a business model profile can be tested and adopted. Starting with a blank business model ‘canvas’, participants formed small groups to look at the extant business models in different label market segments – from wines and spirits to pharmaceuticals –defining their strengths and weaknesses. Their task then was to identify ways to improve them, and then to present their results for the benefit of all the delegates.
The resultant presentations were certainly insightful and thought- provoking, and the efficacy of the exercise was strongly proven by the amount of lively feedback from the floor.
ENJOYING A POLISH WELCOME
After their endeavours, participants repaired to one of Warsaw’s oldest restaurants, Folk Gospoda, for an evening of traditional Polish fare, music and dancing, and an innovative way of making sure that no-one went short of the excellent Polish beer.
LABEL INDUSTRY TRENDS AND OPPORTUNITIES
Next morning’s programme opened with an evaluation of trends and opportunities within the label industry, from Roger Pellow (UK), Chairman,
external and internal developments today for the way the industry can successfully conduct its business. These included the age-old topics of ‘how do you move the product from the shelf to the basket?’, and the dilemma of well-known US label printer, who invested in new print hardware, but found that although he now had automated presses, he did not have automated people! Mr Pellow’s overarching message was uncompromising. Managing change and implementing innovation in today’s label industry demands greater knowledge, education, and training.
DOING MORE WITH LESS
One of the major contributors to an efficient, cost-effective modus operandi in business today is lean manufacturing – and this was the topic that dominated the rest of the Summit’s agenda. ‘Doing more with less’ was the definition was the subject of the presentation from Paolo Cordonatto, ELS Director,
Materials Group Europe (IT), for Avery Dennison. ELS (Enterprise Lean Sigma
– a marriage of Six Sigma with Lean) is the company’s ‘continuous improvement process’ across all its businesses and functions, as well as on the factory floor, he showed. ‘Efficiency improvement is not only in manufacturing’, he underlined. Purpose, process, and people are all important parts of the equation. ‘It is important’, he underlined, ‘to see the whole before fixing the parts’.
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Labels & Packaging Group, Tarsus – publishers of Labels & Labeling International and founders and organisers of the Labelexpo event. ‘We need to change, we need to innovate’, he observed. ‘If we don’t, we’re dinosaurs.’ He enlarged on this statement, saying ‘This is a great industry... but we are in a time of change – change in technology, and generation change. We are moving from a craft industry to a technology industry.’
Mr Pellow showed how the role and function of labels are changing – for example, from an information carrier to a communications medium – and discussed the implications of the major
FINAT YEARBOOK 2014 |