Page 29 - FINAT Yearbook 2014

Networking during the seminar
adding that linerless labels also deliver ‘more labels on a roll; no liner; no waste disposal costs; improved efficiency; quick changeovers; and a cost-effective result’.
Neil Fedorowycz (UK), UPM Raflatac, said that many ‘linerless’ benefits are replicated by thin film release liners, now proven industry standards, with the additional advantages of cleaner converting and dispensing, and being inert to atmospheric change.
ETI Converting Equipment’s pioneering development of a unique, vertically- integrated converting technology that represents ‘a crossover between a PSA coater and a printing press’ was discussed by Maxime Bayzelon, (CN). The company’s patented Cohesio equipment and subsequent system developments are
proof that, said Mr Bayzelon, ‘the production of sustainable labels is possible right now.’
RECYCLING – A CROSS-DISCIPLINARY EXCHANGE OF VIEWS
An exchange of views between leading label industry players on release liner recycling initiatives (see separate summary on page .....) was moderated by Mike Fairley (UK), Director, Strategic Development, Labels and Packaging Group, Tarsus plc.
LABELS IN A CHANGING WORLD
Mike Fairley’s unique label industry knowledge and understanding were again called to action for the seminar’s
Recycling panel
closing presentation on the role and function of labels in a world where brand owners’ needs and wants now embrace security and traceable data, interactive features, high food hygiene and safety, low waste, and sustainability.
Mr Fairley presented a checklist of criteria which brand owners are looking for in their purchasing, and related them to label innovation. The questions posed were uncompromisingly commercial: Can it help... to increase revenue? To find new customers? To sustain an existing brand? To decrease time or costs? To create new growth? Is it disruptive? Can it be measured?
Taking digital print as an example, Mr Fairley showed that this technology ticks all the boxes, with the important exception of being disruptive.
On the subject of the label industry’s recycling and sustainability initiatives, Mr Fairley again presented his checklist, showing why that particular message has proved difficult to sell to brand owners. He asked: ‘How do we find a better solution to promoting recycling to brand owners/end users?’
On this thought-provoking note, Sean Duffy, Bluestar Silicones, (F), Chairman of the FINAT Seminar Subcommittee, brought the event to a close, thanking speakers, sponsors, tabletop exhibitors, session chairmen, and organisers of the optional HP demonstration centre tour. As usual, the FINAT Technical Seminar
proved to be a forward-looking and challenging event in the label industry’s calendar.
This report is an extract of the full seminar report. For further details please visit the FINAT website.
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FINAT YEARBOOK 2014 |