Page 19 - FINAT Yearbook 2019

of selling added value rather than on price.
Label converters should reposition themselves as ‘brand consultants’,
n the latter case, they use their own production technology as the starting brand themselves from the customer perspective.
ecome an integrated part of the sales process (or better: business growth
showing value and selling value in the client-supplier relationship. FINAT’s
insights and knowledge about marketing and sales innovation
nowledge about marketing and sales innovation and raising awareness
and raising awareness about the importance and opportunity
ty of marketing innovation (through publications, live-presentations,
of marketing innovation (through publications, live-
ar strategy elements ‘Knowledge Leadership’ and ‘Member Focus’).
presentations, webinars etc., as part of the FINAT star strategy
edicated workshop or training for FINAT members about modern B2B
elements ‘Knowledge Leadership’ and ‘Member Focus’). Ultimately, FINAT could organise a dedicated workshop or training for FINAT members about modern B2B marketing.
IV. NEXTGEN WORKFORCE
• Firstly, make sure to offer an honest and clear purpose. Don’t be afraid to listen to the (new) ideas of your (young) employees. Transparency is key. Show a clear progression and never forget to be proud of your achievements, inspire and celebrate!
• Secondly, make sure to embrace new developments and trends such as work-life balance and flexible working hours. New developments in technology (like SG, VR) are also important. Harness what you already know, but forget about your fax machine. You simply cannot attract young talent with 70s tech. Make sure you motivate through
t a l e n t a r e a R m e c o r u n i t g m t e h n e t a t o n d p r 3 e t c e h n t a i o l l n e n o f g y e o s u f n o g r t b a l u e s n i t n a e r e s s a ml e o a n d g e r t h s e i n t o t p h 3 e E u r o p m e o a d n e r n p r o c e s s e s , h a r d w a r e , a n d s o f t w a r e . N o t h i n g i s challenges for business leaders in the European label industry. more demotivating than to be held back by slow and
best practices in bringing in the next generation of talent, and what can
What are the industry best practices in bringing in the next inefficient systems.
ignment of educationtshyestheimrinsganpdrotcheessc,hmanagkiengsusrkeilltsoeot?ffer growing opportunities. Focus on the exciting elements and last
generation of talent, and what can the label industry do to •
Once your working environment is ‘updated’, make young
people aware of what you do. You could work closely with
schools to understand talent and opportunity so you can
g the general roundtabluetbnuottdlealesgt,adteodntottfhoergYePtNab‘NoiugthftaDirivpea’y,.what ensure the alignment of education systems and the changing
ming generation of label industry leaders.
skillset?
The article on the YPN’s relaunch elsewhere in this Yearbook describes how the Young Professionals Network
As this topic was not discussed during the general roundtable integrate this into your business. Identify skills and ‘sell’ a
ractice what ayiomusptroeasuchp.pMoretaFnINinAgTyaonudshitosumldemnobteorsnliynsauyccyeosufuwlleylcreoamcehing out to the next generation of talent using these but delegated to the YPN ‘Night Dive’, what follows is the position in our business aligned with these skills. Once you
rking environtmhrenetpthriantciapdlehse.res to the current expectations of young
perspective of the incoming generation of label industry are in the hiring process, make sure to offer growing
ifferent to the way you are used to do business.
the hiring process, make sure to offer growing opportunities. Focus on the exciting elements and last
leaders. but not least, do not forget about fair pay. opportunities. Focus on the exciting elements and last but
n honest and clear purpose. Don’t be afraid to listen to the (new) ideasnoft least, do not forget about fair pay.
ansparency is key. Show a clear progression and never forget to be proud
e and celebrate! The article on the YPN’s relaunch elsewhere in this Yearbook describes how the Young Professionals Network
out your fax machine. You simply cannot attract young talent with 70s te through modern processes, hardware, and software. Nothing is more d back by slow and inefficient systems.
[Sidebar article]
To attract young talent, you should practice what you preach.
Longlist of topics, ranked by order of vote in the converter member survey Meaning you should not only say you welcome young talent,
(In blue the topics that were discussed during the Converter Roundtables and YPN ‘Night Dive’)
you should create a working environment that adheres to the
1. SUSTAINABILITY AND RECYCLING (72.5%) As one industry opinion leader put it recently: ‘Packaging (including
current expectations of young professionals. These could be
3
The article on the YPN’s relaunch elsewhere in this Yearbook
aims to support FINAT and its members in succesfully reaching out to the next generation of talent using these
race new developments and trends such as work-life balance and flexible
three principles.
support FINAT and its members in succesfully reaching out to
pments in technology (like SG, VR) are also important. Harness what you
the next generation of talent using these three principles.
ment is ‘updated’, make young people aware of what you do. You could understand talent and opportunity so you can integrate this into your sell’ a position in our business aligned with these skills. Once you are in
describes how the Young Professionals Network aims to
labels, ed.) is the sustainability ambassador par excellence’. See also http://bit.ly/2UzPWD4 Following the recent public quite different to the way you are used to do business.
and EU focus on single use plastics, do we see a changing attitude towards the sourcing of composite packaging m[aStiedreiablasrbayrtbicralen]d-owners and retailer private brands? What are the industry experiences in proactively offering
reLcoynclginligsstooluftitoonpsitcost,hreamnkaerkdetb?y order of vote in the converter member survey
2. T(EInC HblNueOtLhOe GtoYpiIcNs VthEaStTwMerEeNdTisc(6u6s.s7e%d )dAucricnogrdthinegCtontvhertFeIrNRAoTuRnAdDtaAbRle, sthaenadvYaPilNab‘NiliitgyhotfDdiivgeit’)al label printing
FINAT YEARBOOK 2019 | 19 eq1.uipmS UenStTiAs mI NoAreB IaLnIdT YmoArNe DbeRcoEmC YinCgLaI NveGn(d7o2r.5re%q)uAirseomnenitnfdruosmtrythoeppinairotnolfetahdebr rpauntdi-torwecnenrtsl.yW: ‘Phailsctkathgeing (including